WELCOME to THE INTRODUCTION to MARKETING
In the context of changing and increasingly uncertain, nonlinear, and complex business environment, sustained competitive advantage depends on firms creating value to their customers through high quality and/or low price products/services, and developing customer relationship management programs. This course will help you to understand the critical role of marketing for organizations (profit-oriented or non-profit oriented organizations), and thereby society in this complex environment. Therefore, this course will explore:
the discipline of marketing as a business philosophy and as a series of business practices,
the role of marketing in organizations,
the role of marketing in society,
the marketers, how they understand consumers’ needs and wants, how they develop products/services that provide value; thereby, how they price, promote, distribute products/services effectively and efficiently and domestically and internationally,
ethical and societal issues related to marketing,
how the subjects of marketing apply to many other fields, everything from the arts to finance,
the importance of team working in marketing world,
Instructor: PELIN BICEN
Office: BA 052
Phone: (806) 744- 3458/ (806) 789 3595
e-mail: pelin.bicen@ttu.edu
webpage: http://ta.ba.ttu.edu/pbicen
Required Text Material: MKTG 2007 Edition, Lamb/ Hair/ McDaniel, ISBN-10: 0-324-54814-1 or MKTG 2.0, 2008 - 2009 Lamb/ Hair/ McDaniel ISBN-10: 0-324-65980-6
Office Hours: By appointment. The best way to make an appointment is by e-mail.