|
Date |
Topic |
CHAPTERS and notes |
|
August 26 |
Welcome reception & Introduction |
|
|
August 28 |
Chapter 1 |
|
|
September 2 |
Individual Student Test for Team Formation |
Chapter 2 |
|
September 4 |
Learn your team-mates |
Chapter 3 |
|
September 9 |
Marketing Environment (2nd part of Chapter 3 is at the end of the previous day's slides) |
Chapter 3 |
|
September 11 |
On your own (Participation activity #1: TTU's Marketing Philosophy) |
|
|
September 16 |
Chapter 4 |
|
|
September 18 |
Chapter 5 |
|
|
September 23 |
Exam 1 (Chapter 1, 2, 3, 4, and 5) |
|
|
September 25 |
Boost Your Grade |
|
|
September 30 |
Chapter 7 |
|
|
October 2 |
On your own (Participation Activity #2: Starbucks and Ethiopia) |
|
|
October 7 |
Case study 1: Starbucks and Ethiopia |
|
|
October 9 |
Chapter 9 |
|
|
October 14 |
On your own (Participation Activity #3) |
|
|
October 16 |
Chapter 10 |
|
|
October 21 |
Chapter 10 continues and explanation about the case study |
|
|
October 23 |
Case Study 2 |
|
|
October 28 |
Chapter 13 |
|
|
October 30 |
Retailing continues |
Chapter 13 |
|
November 4 |
Chapter 14 |
|
|
November 6 |
Exam 2 (Chapter 7, 9, 10, 13, and 14) |
|
|
November 11 |
Advertising and Public Relations Case Study 3 |
Chapter 15 |
|
November 13 |
Chapter 17 and 18 |
|
|
November 18 |
Exam 3 (Chapter 14, 15, 17, and 18) |
|
|
November 20 |
Boost your grade (Exam 2 and Exam 3) |
|
|
November 25-27 |
Thanksgiving Holiday |
|
|
December 2 |
Marketing Yourself |
|